Google | Think with Google: A path to clarity / Germany and Netherlands


For the Berlin and Amsterdam editions of Think with Google, we crafted an event identity that embodies the dynamic interplay between chaos and order, a concept that mirrors the ever-evolving digital landscape.


Our approach leveraged generative graphics, transforming random elements into structured patterns, reflecting how data, insights, and innovation come together to create meaningful solutions. The result was a visually striking, adaptable identity that captured the spirit of the event while maintaining Google's unmistakable brand essence.
Event Identity | Concept Development | Generative Design




Great partnerships begin with meaningful conversations. If you’re seeking greater clarity, alignment, and growth for your brand in an increasingly complex business landscape,
we have a lot to talk.
Claudio Ribeiro Krause (SG + Matri Brand Consultancy)
Eigelstein 103-113
50668 Köln
© 2025 Claudio Ribeiro Krause (SG+Matri Brand Consultancy)