We help organisations build purposeful strategies that align vision and values. With global insight and deep industry knowledge, we go beyond compliance to promote integrity, clarity, and lasting impact.
Our Team
Claudio Ribeiro Krause
Brand Strategy / Business &
Human Rights Adviser
Rodion Burden
Data analysis and psychology
Gianina Schäffauer Segura
Project Management
Gustavo Bernardino
Economic Sciences & Global Impact
People behind the purpose.
We are a diverse team of researchers, behavioral experts, strategists, designers, and scientists dedicated to helping brands navigate complexity while remaining true to their principles, relevant and forward-thinking.
Great partnerships begin with meaningful conversations. If you’re seeking greater clarity, alignment, and growth for your brand in an increasingly complex business landscape,
we have a lot to talk.
Claudio Ribeiro Krause
Founder & Brand Strategist
Claudio Ribeiro Krause is a brand strategist and consultant with
an international academic background and more than 20 years of experience guiding organisations through transformation and growth.
He studied Communications and Design at the Art Institute (USA), earned a Law degree from PUC Brazil, and holds a Master’s in International Relations from the Global Campus of Human Rights in Italy. This multidisciplinary foundation allows him to bridge creativity, strategy, ethics, and regulation in his work with brands.
Professionally, Claudio has served as Director of External Relations at Fairtrade International, been a member of the UNESCO Advisory Committee, and worked as a brand strategist at Sartre Gumo Branding and Fire Can Burn. He has collaborated with global brands including IFF, Eickhoff, Volkswagen, Montenapoleone 14, LLC, and Natura, developing strategies that align purpose, culture, and long-term value. Claudio has also lectured in the Master’s programme in Brand Management & Communication at IED Milan, Italy.
Through SG+Matri, Claudio brings together strategy, design,
and ethical responsibility to help organisations rediscover their essence and build brands that matter, brands with integrity, prepared for the future.
Claudio Ribeiro Krause (SG + Matri Brand Consultancy)
Eigelstein 103-113
50668 Köln
© 2025 Claudio Ribeiro Krause (SG+Matri Brand Consultancy)