Services | SG+Matri

What we do

We help brands grow with purpose, clarity and integrity. Our services are designed to strengthen a brand's roots, essence, values, strategy and expression, while cultivating ethical behaviour and compliance in an evolving and challenging world. Whether through a deep understanding of a brand's essence, consistent strategy and world-class design, or alignment with new regulatory and sustainability standards, we guide organisations towards balanced and responsible growth. We believe that strong brands are not just well-conceived, they are well-intentioned, consistent and fair.

In-depth Research, Insights,Data Analysis

In this discovery phase, we immerse ourselves in the essence of the brand through a thoughtful and human-centered approach. Our goal is to uncover its existential foundations and unique qualities, combining in-depth research with data-driven analysis. By exploring both the emotional and rational dimensions of the business, we identify what truly sets the brand apart and paves the way for authentic and strategic growth.

Archetypes

Archetypes are powerful tools for self-discovery that go beyond the brand’s personality traits and material attributes. They help uncover and represent essential symbols, guiding the brand toward authenticity and meaningful impact. By tapping into these timeless narratives, archetypes create a deeper connection with audiences and pave the way for purposeful growth.

Brand Symmetry Index

This home-made tool is designed to assess brand alignment in the main dimensions: essence, purpose, principles, positioning, identity, communication, and governance and ethical behavour. It identifies any dissonance or misalignment within these areas, providing crucial insights for defining strategies that ensure brand symmetry and integrity

Brand Strategy

Strong brands don’t happen by chance, they are intentionally crafted, deeply rooted in purpose, and guided by strategy. We help organizations define what they stand for, who they serve, and how they show up in the world. Our brand strategy work goes beyond positioning and messaging. We connect vision with values, purpose with practice, and identity with behavior. Through in-depth analysis, dialogue, and co-creation, we develop strategic foundations that are clear, coherent, and ethically sound. From brand audits and essence definition to narrative frameworks and architecture systems, we support the development of brands that grow with integrity, and leave a positive impact.

Brand Architecture

At SG + Matri we structure the brand portfolio, creating clarity and cohesion between sub-brands, products or services. Whether it's a unified main brand or a flexible house of brands, we ensure alignment with your overarching strategy.

Verbal Identity

Leverage the power of language to set the brand apart with a name, tone of voice, and messaging that resonate with your audiences.

Brand Design Systems

We create adaptable design systems that visually express the essence and values of the brand. Our work includes creating logos, typography, colour palettes, photography tone, texture, iconography, signage and supporting graphics.

Film and Video Production

With a deep and sensitive eye, we produce films and documentaries that help tell authentic stories and generate meaningful engagement.

Culture and Organisational Transformation

A brand starts from the inside out. We guide organisations through cultural transformation, aligning internal values and behaviours with the purpose and principles of your brand.

Brand Implementation

From strategy to execution, we lead the process of symmetrical brand implementation across all touchpoints, including website development, digital presence and UX and UI experience strategies

Evaluation and Impact Measurement

We don't just set your brand in motion, we keep it on track. We periodically evaluate the success of implementation and measure the impact of the brandinternally, on supply chains, stakeholders and global touchpoints.

Governance & Regulatory Support

As expectations around transparency, ethics, and sustainability grow, brands must combine creativity with accountability. We help organizations align brand behavior with regulatory frameworks and societal values, translating ESG, due diligence, and sustainability requirements into practical, brand-aligned actions. From strategy and audits to internal communication and codes of conduct, we support responsible governance that builds trust and resilience in a shifting legal and cultural landscape.

Let's talk

Great partnerships begin with meaningful conversations. If you’re seeking greater clarity, alignment, and growth for your brand in an increasingly complex business landscape,

we have a lot to talk.