Educandário Vila Boa is more than a school, it is a living project rooted in human values, community care and integral education. Based in Goiás, Brazil, the school has cultivated a deep commitment to learning that nurtures not only knowledge, but also emotional intelligence, creativity and critical thinking. As it approaches a new phase of growth, we had the opportunity to help define a new name, brand strategy and identity to reflect its pedagogical mission and inspire future generations.

​

We started with a strategic foundation, investigating the school's vision, history and evolving role in the local and educational ecosystem. Through collaborative sessions with the founders, educators and family members, we defined a positioning centred on affective education, trust and the formation of conscientious citizens, as well as reviving the name with reference to the former state capital, Vila Boa. This essence became the compass for the language and design of the brand, which is welcoming, clear and based on values.