Born on the shores of southern Brazil, BALNI is more than just a beachwear brand, it’s a celebration of youthful energy, effortless style, and a deep respect for the environment. From the very beginning, the company wanted to create a brand that captured the vibrancy of coastal life while embracing sustainable practices and ethical fashion. We led the brand strategy, naming, and design, ensuring that BALNI’s identity reflected its commitment to both style and sustainability. The brand’s visual and verbal language was designed to evoke freedom, movement, and authenticity, while its use of sustainable fabrics and responsible production methods reinforces a dedication to reducing environmental impact.

BALNI represents a new wave of conscious fashion, where high-quality materials, ethical production, and a bold aesthetic come together seamlessly. By choosing sustainable fabrics, the brand not only protects the oceans and landscapes that inspire its designs, but also sets a new standard for responsible and stylish beachwear. With a fresh identity and a strong purpose, BALNI is ready to make waves, not just in fashion, but in shaping a more sustainable future for the industry.

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​Brand Strategy | Verbal Identity | Visual Identity | Packaging Design | Leadership Advice