As cities evolve, so does the need for efficient, inclusive, and sustainable mobility solutions. Rede Mob, a key player in public transportation in central Brazil, is leading this transformation, redefining how people move while shaping the city of the future. As part of a broader urban regeneration process, we were entrusted with developing a new brand strategy, naming, and identity, one that reflects innovation, accessibility, and environmental responsibility. Mobility is more than just transportation; it’s about connecting people, reducing environmental impact, and improving urban life.
The new brand identity reinforces clarity, efficiency, and ease of navigation, supported by a comprehensive wayfinding system and signage strategy that enhances the user experience. More than a transportation provider, Rede Mob is a catalyst for change, helping to create smarter, more livable, and more sustainable cities. By prioritizing eco-conscious practices, modern infrastructure, and seamless connectivity, Rede Mob is setting a new standard for mobility that serves both people and the planet, moving toward a future where sustainability and innovation go hand in hand.
Brand Strategy | Verbal Identity | Visual Identity | Implementation
Rede Mob | Mobility for a Better Future - Brazil
Great partnerships begin with meaningful conversations. If you’re seeking greater clarity, alignment, and growth for your brand in an increasingly complex business landscape,
we have a lot to talk.
Claudio Ribeiro Krause (SG + Matri Brand Consultancy)
Eigelstein 103-113
50668 Köln
© 2025 Claudio Ribeiro Krause (SG+Matri Brand Consultancy)