Rodrigues da Cunha is a respected name in the construction industry in Brazil, with decades of experience delivering high-quality residential and commercial projects. Known for technical precision, trust, and long-standing relationships, the company reached out to Sartre Gumo in search of a refreshed brand presence, one that could reflect its maturity while signaling readiness for the future.
We partnered with Rodrigues da Cunha to redefine its brand from the ground up, beginning with a strategic realignment rooted in the company’s core values of engineering excellence, long-term vision, and a people-first ethos. Through collaborative workshops, we clarified the brand’s purpose and positioning, then translated these insights into a visual identity that conveys solidity, professionalism, and timelessness, drawing inspiration from architecture and structural integrity. The new brand system was implemented across all touchpoints, ensuring a consistent and scalable presence, from construction sites to corporate materials, reinforcing Rodrigues da Cunha’s reputation and forward-looking stance.
Brand Strategy | Verbal Identity | Visual Identity | Implementation
Rodrigues da Cunha | Building a history of quality
Great partnerships begin with meaningful conversations. If you’re seeking greater clarity, alignment, and growth for your brand in an increasingly complex business landscape,
we have a lot to talk.
Claudio Ribeiro Krause (SG + Matri Brand Consultancy)
Eigelstein 103-113
50668 Köln
© 2025 Claudio Ribeiro Krause (SG+Matri Brand Consultancy)