At SG + Matri we believe that true sustainability goes beyond words, it must be embedded in every aspect of a brand. That’s why we partnered with AquaSanta, a Finnish brand redefining bottled water with an uncompromising environmental commitment. AquaSanta’s bottles are made from 100% recycled and recyclable aluminum, offering a truly circular solution that reduces waste and minimizes environmental impact. Our role was to develop a comprehensive brand strategy, shaping a compelling narrative that aligns AquaSanta’s mission with consumer values.
We crafted the verbal and visual identity, ensuring that every touchpoint, from the logo and packaging to the messaging reflects AquaSanta’s ethos of purity, responsibility, and innovation. The result is a brand that not only stands out on the shelf but also stands for something bigger: a sustainable future. With AquaSanta, every sip is a statement, and every bottle is a step toward a cleaner planet.
Brand Strategy | Verbal Identity | Visual Identity & Packaging | Leadership Advice
AquaSanta | Sustainability in Every Drop / Finland
Great partnerships begin with meaningful conversations. If you’re seeking greater clarity, alignment, and growth for your brand in an increasingly complex business landscape,
we have a lot to talk.
Claudio Ribeiro Krause (SG + Matri Brand Consultancy)
Eigelstein 103-113
50668 Köln
© 2025 Claudio Ribeiro Krause (SG+Matri Brand Consultancy)