We led the entire brand development process, from strategy and naming to visual identity, ensuring that BUPAQÊ stands for more than just great taste. The name itself reflects the brand’s authenticity and playfulness, creating an identity that feels inviting and unique. Every element of the brand was designed to celebrate honest food, fair business practices, and a commitment to quality without compromise. In an industry often defined by mass production and inflated costs, BUPAQÊ takes a different approach, one that values people as much as profit. Customers get delicious, well-crafted food without overpaying, while local suppliers and workers are treated with respect and fairness. It’s a brand that prioritizes integrity, proving that fast food can still be ethical, delicious, and affordable.With a strong identity, bold design, and an unwavering commitment to fairness, BUPAQÊ is more than a burger chain, it’s a movement toward better food, better business, and a better dining experience for all.

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Brand Strategy | Naming | Brand Design | Film