Rurax is a technology platform designed to connect rural producers with financial institutions and service providers, streamlining access to credit, products, and digital services. Positioned at the intersection of agribusiness and innovation, Rurax aims to modernize rural financial ecosystems in Brazil through user, friendly tools and reliable data infrastructure. We were invited to help the company shape its brand from the ground up, ensuring clarity, credibility, and coherence in a highly technical and trust-based environment.

The visual language is striking and minimalist, using a palette of red, black, and white to symbolize vitality, sophistication, and balance. Clean typography and abstract design elements. We began with strategy. Through in-depth discovery and stakeholder alignment, we defined the brand’s core purpose: empowering rural economies through digital access and intelligent connections. This strategic foundation led to a positioning that reflects trust, simplicity, and innovation. The brand essence guided the naming process, the tone of voice, and the narrative framework that supports Rurax in engaging both partners and end-users.ments enhance its bold yet refined presence. The packaging, featuring a sleek, sculptural bottle, embodies power and fluidity, reinforcing the fragrance’s elemental inspiration.

​Brand Strategy | Brand Design | Implementation