

We partner with brands that redefine skincare, both in efficacy and integrity. BALM is one of them. BALM blends advanced dermatological expertise with high-quality ingredients to nourish, protect, and restore. More than just hydration, it strengthens the skin barrier, soothes irritation, and delivers lasting comfort for all skin types.



Our role was to craft a brand strategy, name, logo, visual language, and packaging system that reflect BALM’s essence. From positioning to visual identity, we built a brand that speaks to those who seek results-driven skincare with a commitment to purity and innovation. The outcome is a seamless fusion of science, sustainability, and modern simplicity, just like BALM itself.
Brand Strategy | Naming | Packaging




Balm | Restoring Skin with Science and Care / Germany
Great partnerships begin with meaningful conversations. If you’re seeking greater clarity, alignment, and growth for your brand in an increasingly complex business landscape,
we have a lot to talk.
Claudio Ribeiro Krause (SG + Matri Brand Consultancy)
Eigelstein 103-113
50668 Köln
© 2025 Claudio Ribeiro Krause (SG+Matri Brand Consultancy)