Natura’s Element was created as a bold expression of nature’s fundamental forces, blending strength, energy, and harmony into a refined fragrance. The name conveys purity and essentiality, emphasizing a deep connection to natural elements. The brand strategy positioned Element as a modern, confident scent, aligning with Natura’s commitment to authenticity and responsible beauty.
The visual language is striking and minimalist, using
a palette of red, black, and white to symbolize vitality, sophistication, and balance. Clean typography and abstract design elements enhance its bold yet refined presence. The packaging, featuring a sleek, sculptural bottle, embodies power and fluidity, reinforcing the fragrance’s elemental inspiration.
With Element, Natura delivers a fragrance that is both intense and timeless, where nature’s essence meets contemporary elegance.
Naming | Strategy | Visual Language | Packaging
Natura | Element, a Fragrance in Harmony with Nature / Brazil
Great partnerships begin with meaningful conversations. If you’re seeking greater clarity, alignment, and growth for your brand in an increasingly complex business landscape,
we have a lot to talk.
Claudio Ribeiro Krause (SG + Matri Brand Consultancy)
Eigelstein 103-113
50668 Köln
© 2025 Claudio Ribeiro Krause (SG+Matri Brand Consultancy)